If you are in the dark about SEO, you’re not alone. In fact, search engine optimization is such a scary place, many attorneys are afraid to even consider it.
What you may not realize though is that the longer you put it on the back burner, the more clients you are giving to your competitors.
Being a business owner is hard work, and attorneys are no exception. You work and study hard to get your law degree so that you can open your own practice, but what they don’t teach you in law school is how to properly optimize your business for success.
Let’s take Frank for example: Frank just got into a car accident and needs an accident attorney immediately. Frank is not going to pull out the 5 pound gorilla (aka yellow pages) to find the best lawyer. No, he is going to get on his laptop, desktop or smartphone, and he is going to do a search for an accident attorney in his location or something similar.
From there, Frank will make a decision on who to contact, and I can guarantee you one thing; if your law firm is not ranking on the first page of the search engines (notably Google), he is not going to be calling you.
So now, you have given yet another potential client away to the guys (or gals) appearing on the first page.
Not performing proper SEO for your business’ website is like throwing money in the trash can. So let’s talk about what you can do.
First, you need to do the same thing Frank did. Go to your laptop or smartphone and start searching for a lawyer seo expert. Why do you want a search engine optimization consultant who specializes in attorneys? It’s simple. Because they know how to rank them.
If you just search for an SEO company in your city, you are likely going to find tons of firms claiming to be experts. While they may know how to optimize, they likely are not going to know how to properly do optimization for a law firm.
Many business owners attempt SEO on their own only to find out that as smart as they may be, they learn 1 of 2 things:
1. They simply don’t have the time to learn it, and mistakes in SEO are like a death wish for your website
2. They don’t want to learn it
Let’s face it, online marketing is not easy. It takes a professional to rank websites, particularly in a competitive niche such as lawyers.
Take some of your marketing budget (or create one if you don’t have one), and find a lawyer seo expert such as http://lawyerseopro.com to carry the burden of on and off-page optimization.
You really don’t have time to sit around and wait, as your competitors are either already ranking and getting new clients, or they are in the process of finding someone.
Either way, your business deserves to be on top, and so do you.