If you are in the dark about SEO, you’re not alone. In fact, search engine optimization is such a scary place, many attorneys are afraid to even consider it.
What you may not realize though is that the longer you put it on the back burner, the more clients you are giving to your competitors.
Being a business owner is hard work, and attorneys are no exception. You work and study hard to get your law degree so that you can open your own practice, but what they don’t teach you in law school is how to properly optimize your business for success.
Let’s take Frank for example: Frank just got into a car accident and needs an accident attorney immediately. Frank is not going to pull out the 5 pound gorilla (aka yellow pages) to find the best lawyer. No, he is going to get on his laptop, desktop or smartphone, and he is going to do a search for an accident attorney in his location or something similar.
From there, Frank will make a decision on who to contact, and I can guarantee you one thing; if your law firm is not ranking on the first page of the search engines (notably Google), he is not going to be calling you.
So now, you have given yet another potential client away to the guys (or gals) appearing on the first page.
Not performing proper SEO for your business’ website is like throwing money in the trash can. So let’s talk about what you can do.
First, you need to do the same thing Frank did. Go to your laptop or smartphone and start searching for a lawyer seo expert. Why do you want a search engine optimization consultant who specializes in attorneys? It’s simple. Because they know how to rank them.
If you just search for an SEO company in your city, you are likely going to find tons of firms claiming to be experts. While they may know how to optimize, they likely are not going to know how to properly do optimization for a law firm.
Many business owners attempt SEO on their own only to find out that as smart as they may be, they learn 1 of 2 things:
1. They simply don’t have the time to learn it, and mistakes in SEO are like a death wish for your website
2. They don’t want to learn it
Let’s face it, online marketing is not easy. It takes a professional to rank websites, particularly in a competitive niche such as lawyers.
Take some of your marketing budget (or create one if you don’t have one), and find a lawyer seo expert such as http://lawyerseopro.com to carry the burden of on and off-page optimization.
You really don’t have time to sit around and wait, as your competitors are either already ranking and getting new clients, or they are in the process of finding someone.
Either way, your business deserves to be on top, and so do you.
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How Important Is Video Marketing?
Most likely, you have tried advertising via various platforms, but if you have not attempted to market using video, keep reading.
Video marketing is one of the easiest ways to promote your business or brand online, and learning how to properly optimize can make all the difference.
The largest video site online is YouTube. Aside from the fact that they receive the majority of video traffic, YouTube has many features that can help you promote your product or service, as well as your website.
How To Create a Captivating Video
The best thing that could happen when you upload your video is for it to go viral. You want people sharing it via Facebook, Twitter, and on their own YouTube channels. The only way for this to happen is to make your sales video like a commercial, or to add content that gives a reason to be shared. Take a moment and try to think of a few commercials that you have seen on TV that are hard to forget. Usually, I remember commercials that are funny or cute. This is the mindset you should have when creating your video content.
Optimizing Your Video For SEO Success
Optimization for a video is much different than the rules for SEO on a website. The reason for this is because it is difficult to get a penalty for over-optimization with a YouTube video due to the sites authority. This means that you can add your keywords once or twice in the title, and then several times throughout the content description. And don’t forget the tags. I recommend adding your exact keywords as tags, and then a couple general keywords that are related, broad terms. Another SEO tip for videos is to add your phone number in the Title as well as the description.
Video marketing is an absolute must when you are looking for free advertising. Just because it is free, does not mean that it cannot be powerful. We’re talking about a website that is in the top 5 of all sites on the internet.
Take a look at the image below. I just want to show you that these tips will help your videos to rank higher.
When To Link Out To Your Website
There are several reasons why you would want to place a link to your website. Here are the top 2:
- Somewhat obvious, but the top reason is to get more traffic to your site
- YouTube has a domain authority of 100. This is the highest authority that a website can gain, and you will be getting a link back to your website by adding your URL in the description. I always add mine at the very beginning of the description.
It is important to note that although domain authority is important, page authority is just as important. With that said, when you create a new YouTube Channel, your page authority will be 1, so you want to increase that number which will help your videos to rank better.
Adding Annotations To Your Video
Some of the tools available in your Creator Studio for your YouTube channel are helpful when you want to add notes or the like inside the video. Have you ever watched a YouTube video and found a link to a website inside of the video? That was done using annotations and spotlights. Great way to keep your visitors engaged, and get them to follow through to your website. Remember, that a good call to action will force your visitor to click. Tell them what to do. You might say “click here”, or “visit our site now”, and add your URL to make the link clickable.
Take a look at a YouTube account that is using annotations. You can visit the Akron SEO channel for tips.
How Long Should I Make My Video?
There is no right or wrong answer to this question. Just keep in mind that most people do not want to sit through a 10 or 15 minute video. Again, think about television commercials. They are about 30 seconds long. You may want to make your video 1-2 minutes long simply because it may help with the rankings, but unless it is absolutely necessary, I would not go any longer than that.
Always try to leave something out, such as the answer to a question, and make this content available on your website. This will encourage the viewer to click on your website link to find the answer.
I hope this article helped you to better understand they why’s and how’s of video marketing. To get a better understanding, visit the pages of Akron SEO such as the Akron SEO Yelp page and their Twitter page.